McDonald’s
Friestream

People LOVE McDonald’s fries. And when you love something that much, you shout it from the mountaintops - literally. We built a custom digital drive-thru speaker box and placed it at the top of Grouse Mountain in Vancouver. Triggered by user-generated content, the speaker broadcast real-time messages using the hashtag #Friestream, echoing fry love across the mountain range. The activation was streamed live across our social channels, while we rallied fans on Facebook, Twitter, Instagram, and Snapchat to join in with comments, posts, and videos.