Heard you’re being bullied by the clock, so I’ve queued up the ‘express lane’ version of my work. If anything makes you feel something, reach out at kevinbfilliter@gmail.com. Happy to connect when you’re not juggling flaming calendars.
WestJet
Desert Roulette
As WestJet planes neared Vegas, a huge roulette wheel lit up the desert below. Each seat number doubled as a wager, and when the wheel stopped, the winning seat’s passenger got their trip for free.
😀 Cannes, One Show x2, Clios, Guinness World Records x2, ADCC x4, Marketing Awards, Atomic Awards x3, Applied Arts, SIA
Smart
Fits
Smart cars are built for the city, so we proved it with oversized bike locks and giant shoehorns, locking them to bike racks and sliding them into tiny parking spots around the country.
😀 Cannes, One Show, Communication Arts, New York Festivals x2, ADCC x2, Applied Arts, Marketing Awards
NBA
Emirates Cup
Athletes can’t resist a shiny trophy. And when the NBA Cup’s on the line, the league goes full throttle, eyes on gold.
It’s more than a tournament, it’s a flat-out race to Vegas, where high stakes meet highlight reels.
Thirty teams. One champion. The chase is on.
Scotts
Real People.
Real Slogans.
To find a new slogan, we tapped real Weed B Gon users and turned their unfiltered reviews into the campaign’s official taglines.
😀 One Show, Epica Awards, Applied Arts, Marketing Awards x2, SIA x2
NBA
Start to Finish
Many people only watch the NBA playoffs. We showed that starting from the regular season makes the payoff bigger by NBA-ifying satisfying TikToks that are meant to be watched from start to finish.
McDonald’s
Is It A Big Mac?
The debate over what makes it a Big Mac caught fire when McDonald’s added bacon to the classic burger. To promote the limited-time Big Mac Bacon, we featured two friends bickering over whether it’s still a true Big Mac with bacon inside.
😀 Marketing Awards x3
McDonald’s
Raptors
After supporting the Raptors through a historic season, we needed one last push to back them through their first NBA Finals. So when they faced their arch rivals, Golden State, we decided to drop the golden state of our arches, for the first time ever.
😀 NBA Awards, Clio Sports, Effie Awards x2, Applied Arts x2, FAB Awards, SIA Awards x3