WestJet
Desert Roulette

Passengers on WestJet flights bound for Las Vegas were treated to an unexpected spectacle as their planes began their descent - a massive, kilometer-long spinning roulette wheel built into the desert below. As the illuminated wheel turned, each passenger's seat number served as a bet. When the wheel came to a stop, the lucky number’s occupant won their entire trip, paid in full.

😀 Cannes, One Show x2, Clios, Guinness World Records x2, ADCC x4, Marketing Awards, Atomic Awards x3, Applied Arts, SIA